Consulting
Specialized Approach
Our expertise is auditing your current marketing strategy, channel-by-channel, to improve customer acquisition, conversion and long-term customer value.
The areas we specialize:
- Marketing Strategy audit of your current plans/approach, providing detailed optimization recommendations
- Lead hand-off and nurture strategy review
- Marketing Tech Stack audit
- Analyzing your current Marketing Org Structure to ensure optimization and scalability
- Conducting a Brand Health Assessment or implementing an NPS or CSAT measurement program
- Providing Fractional or Interim CMO needs for small businesses or private equity firms
We have extensive experience working with e-commerce, subscription, SaaS, services businesses, private equity firms, as well as sports, media, publishing and content organizations.
Meet the Team
Founder & Principal
Jody Vogelaar
A career-long marketer with 20+ years of experience as a CMO and marketing leader for companies like News Corp, NBC Universal & Roku. A passionate advocate for the customer, putting research, data, and customer experience at the heart of every decision.
Expertise in building digital, e-commerce, SAAS and subscription businesses in domestic and international markets.
Areas of Expertise:
Go-to-market Strategy | E-commerce | SaaS & Funnel Marketing | Product Launch | Customer Segmentation | Retail Marketing | Subscription Marketing | CRM Strategy
Some of my work: vimeo.com/jodyvogelaar
Founder & Principal
Janeen Evenson-Vogelaar
An award-winning brand, marketing and creative leader who specializes in driving growth, engagement, and innovation, with a track record in building brand experiences and catalyzing business growth.
Expertise in brand storytelling, strategy, multi-platform marketing campaigns, strengthening a corporate, customer or employer brand, and spearheading impactful business initiatives
Areas of Expertise:
Go-to-market Strategy | Brand & Marketing Consulting | Product Launch | Creative | Content Strategy | Customer Segmentation | Strategic Planning | CRM Strategy
Some of my work: vimeo.com/janeenvogelaar