Our Approach
We're a small flock of marketing and brand strategy experts each offering a unique experience across across a wide number of businesses.
When you work with Modern Bird, you can choose to engage the collective, or work one-on-one with a practice member who specializes in your unique challenge areas.
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We serve as fractional CMOs, analyzing, optimizing and strengthening your existing marketing strategy. We start at the birds eye level, reviewing your current marketing approach to strategy, budgets and team structure. Then we dive into your tactical plan, channel-by-channel, to assess what’s working, what’s missing (for your stage of growth) and what's stuck.
Our goal is to arm your team with a stronger, scalable strategic roadmap to build brand awareness & affinity, increase leads and conversion, reduce costs, and help set up you up for long-term success.
We can work with your team through implementation, or recommend specialized partners if and when appropriate.
We are specialized
Our expertise is auditing your current marketing strategy, channel-by-channel, to improve customer acquisition, conversion and long-term customer value.
The areas we specialize:
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- Marketing Strategy audit of your current plans/approach, providing detailed optimization recommendations
- Lead hand-off and nurture strategy review
- Marketing Tech Stack audit
- Analyzing your current Marketing Org Structure to ensure optimization and scalability
- Conducting a Brand Health Assessment or implementing an NPS or CSAT measurement program
- Providing Fractional or Interim CMO needs for small businesses or private equity firms​
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We have extensive experience working with e-commerce, subscription, SaaS, services businesses, private equity firms, as well as sports, media, publishing and content organizations.
